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Media companies should devote less time, energy, and money to pushing their products out on every available platform, and focus instead on delivering the best possible content. Research everywhere is telling us that offline media will decrease and the digital area will grow faster than every other market in the […]

Finding digital gold involves better content, not more platforms


Digital users already have their heads in the cloud(s). It’s time for news media organisations to meet them there, by offering device-agnostic content. Mobile is still increasing its market share of all digital channnels. Smartphones and tablets sales are much higher than those of PCs or laptops. The overall availability […]

Content must go where users already are — in the ...


mobile App and mobile web
Rather than trying to decide between mobile apps and mobile Web sites, news media companies should consider how both options can work in concert with each other. The growth of mobile devices (smartphones and tablets) cannot be stopped. In the second quarter of 2013, IDC reported that mobile phones had reached […]

Mobile Web vs. mobile app: substitute or complement?



In an environment as competitive as mobile, why is the market still dominated by the same three behemoths? Because newcomers continue to make the same basic mistakes. Why can’t anyone successfully attack Apple, Google, and Amazon? We were all grateful to Apple that news sites could reach a new level […]

How Apple, Google, and Amazon remain the untouchable big three!


Unlike in years past, news publishers today must create content that can function on many platforms to reach a variety of target audiences. In the old days, the publisher’s world in the offline print business was simple. The industry’s three basic priorities included: Target group selection: reach, advertisers, copy price. Editorial […]

3 different user types mean single content, multiple products


The audience for mobile advertising is ready and waiting for a campaign with a simple, focused, and clear benefit message — one designed for mobile. If you build it, they will come. In 2012, smartphones finally took over the mobile device market. In the fourth quarter of 2012, Germany saw […]

The time for mobile-specific advertising is now



Less Content - more value
In our print-to-digital transitions, news organisations should remember to create real value for the right target group — rather than try to be all things to all audiences. 2012 makes clear the key question publishers are facing these days. Is it possible to safeguard the (high-quality) editorial content and their […]

Could less traffic be what your news site needs?


“We’ve got a little more to show you” — a few words that electrified the hardware industry and friendly Apple users around the world. Ever since Apple invited the community to the next big thing on the 23rd of October, tomorrow, the rumors have been growing from minute to minute. But 99% […]

Nexus and Apples seven-inch tablet will carve out its own ...


HTML5 Pro and Cons
As discussed before (“Native apps versus HTML5 apps: Can we mix both for a better solution?”), the development of the HTML 5 standard seemed to reduce the production costs for apps across all platforms, including the browser ecosystem. One of the fundamental digital rules, “economies of scale” — which was broken […]

Is HTML 5 just a huge illusion?



M-Commerce wächst
Mobile Web usage continues to increase, as confirmed in the recent German W3B report, “Mobile Commerce,” which found that: More than 40% of German Internet users today have smartphones. Almost all smartphone owners browse the mobile Web almost every second of the day. Compare that with three years ago, when […]

Time to turn the corner from m-infomerce to m-commerce


The first years in the mobile phone area were really hard ones. Companies were cautious and skeptical in the development of mobile-optimised Web sites and portals. Early delivery approaches such as WAP 1.0 and i-mode were less than sexy. But the demand for mobile surfing was there, as mobile Internet usage grew four times […]

Plotting a smooth course for the print-to-digital transition


Four weeks ago I had a meeting with an executive trainee at one of my clients. I had to introduce him to the mobile content product development started in 2006. 2006? More than a year before the first iPhone was launched? Yes, there was a mobile Internet time before the […]

The surprising truth about mobile Web sites



Mobile Portale oder mobile Apps
In the past few blogs, we have discussed the difference between apps and browser-based mobile Web sites. And while I myself have supported the strategy of companies that opt for the mobile Web site route, there are good reasons to produce mobile Web sites and apps. To understand the background, please think about your […]

Mobile portal versus smartphone app (or multi- versus mono-thematic)


Editors Fresh Apps
When we launched one of the most popular mobile portals of the daily newspaper BILD in 2006 in Germany (which today has 3.5 million unique users and 18% reach of all mobile surfers), a friend commented on the great usability and speed of the new mobile portal. In the pre-iPhone era, I […]

Apps offer breath of fresh air to editors


Apple iOS 6
When the Apple Worldwide Developer Conference (WWDC) started, we were all waiting for the next iPhone. New hardware, new features. Just to beat the copy-world champions, Samsung! But new Apple CEO Tim Cook instead presented the next generation of the Macs: faster, brighter, and with retina displays. Fine. In his official biography, Steve Jobs […]

Apple strategy to conquer Google and Amazon