digital transformation


Digital BCG Matrix
The most successful publishing strategies integrate both apps and mobile Web, allowing companies to capitalise on financial benefits and support popular user activities. Maybe you are reading this blog post on your mobile device. Every day, we hear this piece of advice from editors-in-chief and leading publisher managers: mobile first. All […]

Online content is a cash cow, but mobile is your ...


Less Content - more value
In our print-to-digital transitions, news organisations should remember to create real value for the right target group — rather than try to be all things to all audiences. 2012 makes clear the key question publishers are facing these days. Is it possible to safeguard the (high-quality) editorial content and their […]

Could less traffic be what your news site needs?