DSGVO 25. Mai 2018: Der Datenschutz einfach erklärt

DSGVO 25. Mai 2018: Der Datenschutz einfach erklärt Für viele Unternehmen und Verbraucher ist die Tragweite der neuen Datenschutzgrundverordnung (DSGVO), die am 25. Mai 2018 in Kraft getreten ist, kaum absehbar. Dies liegt in der Natur der Sache, denn es wird ein runderneuertes Gesetz gültig, zu dem es noch keinerlei Rechtsprechung gibt. In den nächsten […]

DSGVO: Top 5 Änderungen

Ab dem 25. Mai 2018 wird vieles anders, manches besser sein für die Digitalnutzer in Deutschland. Im Überblick hier die wichtigsten Änderungen zum aktuellen Vorgehen in Sachen Datenschutz: Personenbezogene Daten Bisher galten als personenbezogene Daten unter anderem: Name, Adresse etc. Cookie-Adressen oder MC-IDs zählen ab 25. Mai zu den personenbezogenen Daten Für anonyme Daten gilt […]

AMP & Instant Articles: Mehr Schein als Sein?

Page Speed ist eines der zentralen Themen für Webseitenbetreiber, egal ob Publisher oder E-Commerce Anbieter. Lange Ladezeiten kosten Umsatz und User. Google und Facebook haben Lösungen, die das verhindern sollen: Accelerated Mobile Pages (AMPs) und Facebook Instant Articles. Doch hinter den edlen Absichten der Technologieriesen, das Internet schneller zu machen, steckt mehr. Ohne Frage, AMPs […]

Personalisierung – Ein Muss für relevante Angebote

Personalisierung – Ein Muss für relevante Angebote Während Personalisierung in der physischen Welt noch aufwendig ist, gehört sie in der digitalen Sphäre längst zum Alltag. „Es wird in fünf Jahren keine Website mehr geben, die nicht Individualisierungstechniken einsetzt“, glaubt Gregor Wolf, Vice President beim Dienstleister Smart Digital, der kundenspezifische Marketinglösungen anbietet. Schon heute sei die […]

Online content is a cash cow, but mobile is your star

The most successful publishing strategies integrate both apps and mobile Web, allowing companies to capitalise on financial benefits and support popular user activities. Maybe you are reading this blog post on your mobile device. Every day, we hear this piece of advice from editors-in-chief and leading publisher managers: mobile first. All of them are quite right. […]

Digital BCG Matrix

Apple, Google, Facebook lead digital media transformation

The top three digital companies are poised to shape the future of publishing by providing platforms, marketplaces, and content delivery tools. Are we going to let them? Over the last few weeks, there was a lot of discussion about the publishing industry’s transformation. And the surprise was that the publishers did not start the discussion, […]

3 tips for a successful digital publishing strategy

A digital publishing strategy requires adapting relevant content, creating products with monetisation in mind, and pricing it appropriately. I was invited by Google to present at a regional publisher and newspaper forum. Google wants to show these publishers potential ways to penetrate the digital realm by doing the following in the mobile world: Create digital […]

Smartwatches: Ride the wave of the mobile future for media companies

Mobile technology is a multi-billion dollar revenue generator. Media companies that are late to the current mobile market can get on board with smartwatches. Watch the news! 2014 ended with a major shift from online usage to smartphone and phablet usage for most news Web sites. The user decides where and when he wants to […]

Tablet: Dead or alive?

Though tablet sales decreased in the fourth quarter of 2014, tablets are still important for news media companies because of the way they are used by a certain target market, the quality of their resolution, and the opportunity afforded to offer premium products. The fourth quarter of 2014 was the first with lower tablet sales since the […]

Tablet epaper

And the winner is … the phablet!

The phablet is likely to become even more popular in 2015. Media companies need to think about what this means for delivering news, keeping in mind that time sensitivity is still essential.   In 2014, the discussion about which way mobile journalism will move is re-opened. The first half of the year it seemed to […]

The importance of app verticals for media companies

Successful apps aren’t those that simply replicate a company’s Web site but rather provide content in a way that allows users to consume information. The mobile content market started full of colour, with pictures on platforms like i-mode (by NTT DOCOMO) or Vizzavi (by Vodafone) in 2002. The dominant coding was i- or xHTML, presented by browsers. Later in […]

Sports: The mobile content pioneer

Sports coverage may lead the way in mobile usage for real-time news and information. If statistics for athletic coverage demonstrate anything, it is that mobile access will likely be top-of-mind for other types of news coverage as well.   In many ways, sports are determining the development of media. The technical equipment is awesome when […]

Did smartphones kill the tablet?

Just four years after the introduction of Apple’s iPad, tablets already are losing some of their allure to desktop PCs and smartphones, which users seem to prefer for news consumption. When Apple launched the iPad in 2010, every digital enthusiast was excited. The experts sang the song of the personal computer (PC) death. The future […]

Push users to your content — or vice versa

It’s time for media companies to move beyond e-mail newsletters and text message advertising and put all their energy behind push notification technology, which has the power to drive users to their mobile apps and Web sites. News and analysis are valuable and important for users. The common problem for users and news media companies […]

Three reasons news aggregating Smartphone apps have better traffic than you do

News aggregating apps like Yahoo Daily and Facebook’s Paper are besting their news brand counterparts for three key reasons: one-stop shopping, a better mobile user experience, and timeliness of content. The big challenge is to reach and hold the user with our content. To that end, we are always looking for the next bit of […]