e-commerce

Wer online Mode kauft, kennt die vielen Filter und Einstellungen, mit denen man im Idealfall schnell genau das findet, was man will. Noch einfacher ist es, wenn der Händler die Kundendaten, die er schon hat oder bei der Suche bekommt, in sein Angebot einfließen lässt. Die Internet World hat daher die […]

Zalando und About You mit mäßiger KI-Personalisierung

M-Commerce wächst
Mobile Web usage continues to increase, as confirmed in the recent German W3B report, “Mobile Commerce,” which found that: More than 40% of German Internet users today have smartphones. Almost all smartphone owners browse the mobile Web almost every second of the day. Compare that with three years ago, when […]

Time to turn the corner from m-infomerce to m-commerce

Apple iOS 6
When the Apple Worldwide Developer Conference (WWDC) started, we were all waiting for the next iPhone. New hardware, new features. Just to beat the copy-world champions, Samsung! But new Apple CEO Tim Cook instead presented the next generation of the Macs: faster, brighter, and with retina displays. Fine. In his official biography, Steve Jobs […]

Apple strategy to conquer Google and Amazon